Gilma - Franchise Opportunity
Business is on Platinum Plan
Gilma
Space Req.
250 - 500 Sq.ft
Investment Range
Rs. 5lakhs-10lakhs
Franchise Outlets
160 - 300
Gilma

Stovekraft / Gilma Lifestyle 

Stovekraft Limited (ISO 9001:2008 certified) is the largest limited company in the kitchen appliances industry. Over the years, we have evolved as an organization, creating masterpieces that seamlessly blend sophistication and aesthetics with technology to make even dull household chores in the kitchen a pleasurable experience. Our flagship brands, Pigeon and Gilma, each have a unique customer proposition and different go-to-market strategies, and are present across the country. With both our brands, we offer premium kitchen solutions through our wide range of products including pressure cookers, non-stick cookware, gas and induction cooktops, mixer grinders, chimneys and hobs among others. We are committed to individual safety as quality products.

Stovekraft is the largest kitchen appliances company in India. As a fully integrated enterprise, we are every kitchen maker's dream and is currently offering franchising opportunities to business seekers.

To deliver innovative, user-friendly and superior quality products at best value to the customers, keeping in mind the prosperity of the company and its stakeholders.

The company offers premium kitchen solutions through a wide range of products that includes pressure cookers, non-stick cookware, gas and induction cooktops, mixer grinders, chimneys, and hobs along with other products. The company mainly emphasizes on individual safety with quality products as well as social welfare and also provides equal employment opportunities.

Stovekraft is a fully integrated enterprise having more than-

  • 660 product portfolios

  • 34000 dealers spread across the nation

  • 14 countries globally

Currently, the company’s human capital consists of over 2,000 dedicated employees.

The company has carved a niche for itself in the overseas market as well as has an extensive global presence across the Middle East, Kenya, Uganda, Qatar, Sri Lanka, Fiji, Bahrain, Kuwait, Oman, and Tanzania. Also, the company’s prestigious clientele includes Walmart, Big Lots, and Belk in the USA.

The company has the single largest manufacturing facility for kitchen appliances in Bangalore and another manufacturing unit at Baddi, Himachal Pradesh. It’s the constant endeavor of the company to enhance customer delights.

All the products are designed, keeping the following crucial aspects in mind:

  • Safety of users

  • Value for money

  • The durability of the product

  • User-friendly features

  • Efficiency

ITS VISION: To establish as a global brand, known for values, assertiveness, and the acumen to adapt to an ever-changing environment.

ITS MISSION: To deliver innovative, user-friendly, and superior quality products at the best value to the customers, keeping in mind the prosperity of the company and its stakeholders.

Kitchen solution provider Stovekraft has filed for an IPO (Initial Public Offer) of equity shares up to Rs. 145 crores. The Bengaluru-based company is selling 7.1 million shares, according to the DRHP filed with Sebi.

Years

Novel Happenings

1994

The company was founded and started by manufacturing kerosene wick stoves

1997

Became the largest manufacturer of LPG stoves in India

1999

Became an ‘incorporated’ company, with brands like BPL, Marlex & Inalsa as our OEMs

2001

Launched the brands' Pigeon and Gilma

2003

Established the cooktop manufacturing plant at Baddi, Himachal Pradesh

2005

Inaugurated the 50th exclusive Gilma store, owned by the company

2006

Tied-up with leading petroleum marketing companies like IOCL, BPCL & HPCL

2007

Moved to India's largest single-location manufacturing facility, in Bangalore

2010

Had a private equity infusion by Sequoia Capital to fuel the next stage of our growth

2013

Had the second round of private equity infusion

2013

Setting up of automated Italian Plant to manufacture non-stick cookware, with an annual capacity of 7.2 Mn units

2014

Bagged major orders for cookwares from American chain stores like Walmart, Belk, and Big Lots

2015

Set up a second plant for pressure cookers in a fully automated manufacturing facility

2016

Shifted to a world-class corporate office

2017

International Phenomenon; Signing of Black and Decker (licensing agreement, collaborates with Stovekraft)

 

CSR (Corporate Social Responsibilities) Activities

  • Enriching Lives (to alleviate the pain of the people suffering from the shortage of one of the most basic needs of life i.e., water-need, with a domestic water-supply scheme)

  • Improving Infrastructure & Income (To build a concrete pathway on the eroded and washed out rain-water drain in front of the factory to form mutually beneficial & symbiotic relationships)

  • Uplifting Primary Education (the primary concern is the proper development of the future generation in our nation, that’s why sponsored the complete repair and renovation of numerous portions of a local, government primary school)

Event Highlights-

  • Pigeon Kitchenware was an official partner of 2015’s biggest blockbuster film, Prem Ratan Dhan Payo. 

  • Pigeon has proudly collaborated with the popular reality show, MasterChef India.

  • The fame of MasterChef India, Shazia Khan, starred in a brand-new cookery workshop powered by Pigeon appliances.

  • Pigeon announced its new range of Infinity cooktops in Cochin. It expected 60 Crores revenue during Onam festival

Work Culture at Stovekraft based on- 

  • ENTREPRENEURSHIP

  • SPEED & ACCURACY

  • FLEXIBLE STRUCTURE

  • LEADERSHIP

  • THE INDIVIDUALISTIC APPROACH

  • NETWORKING

  • TRAINING & DEVELOPMENT

  • SAFETY

  • THE STOVEKRAFT WAY

The company strives to create an informal atmosphere of work where bureaucracy is cut down to the extent of non-existence. A problem-centric review structure is followed that ensures the address of problems in real-time.

At Stovekraft, everyone is driven by an indomitable spirit of entrepreneurship with the ultimate aim of building a 'Business of Businesses'.

 


Operations Commenced On: 1994 Franchising / Distribution Commenced On: 2006 Number of Employees: Not Revealed
Business Models
Industry Segment Investment Franchise Fee Space Expected No of Hours / month Expansion Location/s
Retail Franchise Home Appliances, Interiors & Furnishing Rs. 5lakhs-10lakhs Rs. 1Lakh - 2Lakh 250 - 500 Greater than 40hrs South India
Preferred Expansion Locations
South India,
Ideal Entrepreneur Profile
What should be the Education level of an Entrepreneur? : Not Revealed
What should be the skill set of an Entrepreneur? :
Not Revealed
What is that the business seek from an Entrepreneur? : No Ideal Franchisee Profile
Previous Experience of Entrepreneur? :
Not Revealed
There are currently no FAQ's from Gilma.
There are currently no events hosted by Gilma.
There are currently no news posted by Gilma.
1 Review
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Array on Aug 09, 2021 01:43 AM
Rated by FranchiseBazar
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Business Information
How many franchisees are presently operational in home country? : 160 - 300
How many franchisees do you have across the world? : Not Revealed
Franchisees presently available in home country at : Not Revealed
How many company owned outlets do you have? : 160 - 300
Company owned outlets presently available at : Not Revealed
Documentation Details
Do you have a Franchise Agreement? : No
Term of Agreement? : Not Revealed
Do you have an Operations Manual? : No
Do you have a Bankable Business Plan? : No
Training Details
Do you have a Training Manual? : No
Where is the Initial Training conducted? : Not Revealed
How long is the Initial Training Programme? : Not Revealed
Mention a few lines on the post start up training assistance the company provides : Not Revealed
Business Suitability
Is Franchise/Business Opportunity suitable for women? : No
Is Franchise/Business Opportunity suitable for Senior citizens, retired professionals and/or people above 50 years of age? : No
Is Franchise/Business Opportunity suitable for Fresh Graduates and/or Students? : No
Can the franchisee work from home? : No
Is Franchise/Business franchising internationally? : No
Is Franchise/Business seeking Multiple/Master Franchisees? : No
Does this Franchise/Business qualify as a Multi Level Marketing Opportunity - MLM Business? : No
Is this Frnachise/Business a Manufacturing/Job work or an assembly related opportunity? : No


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