Stovekraft / Gilma Lifestyle
Stovekraft Limited (ISO 9001:2008 certified) is the largest limited company in the kitchen appliances industry. Over the years, we have evolved as an organization, creating masterpieces that seamlessly blend sophistication and aesthetics with technology to make even dull household chores in the kitchen a pleasurable experience. Our flagship brands, Pigeon and Gilma, each have a unique customer proposition and different go-to-market strategies, and are present across the country. With both our brands, we offer premium kitchen solutions through our wide range of products including pressure cookers, non-stick cookware, gas and induction cooktops, mixer grinders, chimneys and hobs among others. We are committed to individual safety as quality products.
Stovekraft is the largest kitchen appliances company in India. As a fully integrated enterprise, we are every kitchen maker's dream and is currently offering franchising opportunities to business seekers.
To deliver innovative, user-friendly and superior quality products at best value to the customers, keeping in mind the prosperity of the company and its stakeholders.
The company offers premium kitchen solutions through a wide range of products that includes pressure cookers, non-stick cookware, gas and induction cooktops, mixer grinders, chimneys, and hobs along with other products. The company mainly emphasizes on individual safety with quality products as well as social welfare and also provides equal employment opportunities.
Stovekraft is a fully integrated enterprise having more than-
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660 product portfolios
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34000 dealers spread across the nation
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14 countries globally
Currently, the company’s human capital consists of over 2,000 dedicated employees.
The company has carved a niche for itself in the overseas market as well as has an extensive global presence across the Middle East, Kenya, Uganda, Qatar, Sri Lanka, Fiji, Bahrain, Kuwait, Oman, and Tanzania. Also, the company’s prestigious clientele includes Walmart, Big Lots, and Belk in the USA.
The company has the single largest manufacturing facility for kitchen appliances in Bangalore and another manufacturing unit at Baddi, Himachal Pradesh. It’s the constant endeavor of the company to enhance customer delights.
All the products are designed, keeping the following crucial aspects in mind:
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Safety of users
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Value for money
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The durability of the product
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User-friendly features
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Efficiency
ITS VISION: To establish as a global brand, known for values, assertiveness, and the acumen to adapt to an ever-changing environment.
ITS MISSION: To deliver innovative, user-friendly, and superior quality products at the best value to the customers, keeping in mind the prosperity of the company and its stakeholders.
Kitchen solution provider Stovekraft has filed for an IPO (Initial Public Offer) of equity shares up to Rs. 145 crores. The Bengaluru-based company is selling 7.1 million shares, according to the DRHP filed with Sebi.
Years |
Novel Happenings |
1994 |
The company was founded and started by manufacturing kerosene wick stoves |
1997 |
Became the largest manufacturer of LPG stoves in India |
1999 |
Became an ‘incorporated’ company, with brands like BPL, Marlex & Inalsa as our OEMs |
2001 |
Launched the brands' Pigeon and Gilma |
2003 |
Established the cooktop manufacturing plant at Baddi, Himachal Pradesh |
2005 |
Inaugurated the 50th exclusive Gilma store, owned by the company |
2006 |
Tied-up with leading petroleum marketing companies like IOCL, BPCL & HPCL |
2007 |
Moved to India's largest single-location manufacturing facility, in Bangalore |
2010 |
Had a private equity infusion by Sequoia Capital to fuel the next stage of our growth |
2013 |
Had the second round of private equity infusion |
2013 |
Setting up of automated Italian Plant to manufacture non-stick cookware, with an annual capacity of 7.2 Mn units |
2014 |
Bagged major orders for cookwares from American chain stores like Walmart, Belk, and Big Lots |
2015 |
Set up a second plant for pressure cookers in a fully automated manufacturing facility |
2016 |
Shifted to a world-class corporate office |
2017 |
International Phenomenon; Signing of Black and Decker (licensing agreement, collaborates with Stovekraft) |
CSR (Corporate Social Responsibilities) Activities
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Enriching Lives (to alleviate the pain of the people suffering from the shortage of one of the most basic needs of life i.e., water-need, with a domestic water-supply scheme)
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Improving Infrastructure & Income (To build a concrete pathway on the eroded and washed out rain-water drain in front of the factory to form mutually beneficial & symbiotic relationships)
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Uplifting Primary Education (the primary concern is the proper development of the future generation in our nation, that’s why sponsored the complete repair and renovation of numerous portions of a local, government primary school)
Event Highlights-
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Pigeon Kitchenware was an official partner of 2015’s biggest blockbuster film, Prem Ratan Dhan Payo.
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Pigeon has proudly collaborated with the popular reality show, MasterChef India.
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The fame of MasterChef India, Shazia Khan, starred in a brand-new cookery workshop powered by Pigeon appliances.
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Pigeon announced its new range of Infinity cooktops in Cochin. It expected 60 Crores revenue during Onam festival
Work Culture at Stovekraft based on-
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ENTREPRENEURSHIP
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SPEED & ACCURACY
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FLEXIBLE STRUCTURE
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LEADERSHIP
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THE INDIVIDUALISTIC APPROACH
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NETWORKING
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TRAINING & DEVELOPMENT
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SAFETY
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THE STOVEKRAFT WAY
The company strives to create an informal atmosphere of work where bureaucracy is cut down to the extent of non-existence. A problem-centric review structure is followed that ensures the address of problems in real-time.
At Stovekraft, everyone is driven by an indomitable spirit of entrepreneurship with the ultimate aim of building a 'Business of Businesses'.
Industry | Segment | Investment | Franchise Fee | Space | Expected No of Hours / month | Expansion Location/s |
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Retail Franchise | Home Appliances, Interiors & Furnishing | Rs. 5lakhs-10lakhs | Rs. 1Lakh - 2Lakh | 250 - 500 | Greater than 40hrs | South India |
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