Written By: Payal Das

If you’re an entrepreneur looking to invest in a well-established and profitable fashion franchise brand in India, starting a Manyavar franchise could be an excellent business move. Manyavar, a leading name in ethnic menswear, has built a strong presence in the Indian and international markets. 

With its wide range of sherwanis, kurtas, Indo-western outfits, and accessories, the brand has become a go-to choice for weddings and festive attire. Owning a Manyavar franchise means aligning with a brand that enjoys high consumer trust, strong marketing support, and a proven business model. 

But how do you get started? Let's break down the Manyavar Franchise details step by step.

About Manyavar

Manyavar is a leading Indian brand specializing in premium ethnic wear for men. Established in 1999 by Ravi Modi under Vedant Fashions Limited, the brand has grown into a household name for weddings, festivals, and celebratory occasions. Manyavar’s product line includes sherwanis, kurtas, Indo-western outfits, and accessories. 

With a presence across India and international markets, the brand is known for its high-quality fabrics, elegant designs, and exceptional customer experience. Manyavar has also expanded into women’s ethnic wear through its Mohey brand. The company continues to dominate the ethnic wear market through its franchise model and strategic retail expansion.

Manyavar Franchise Details – Investment Opportunity

Here are the key Manyavar franchise details:

• Store Space: 1000-1500 sq. ft. in prime retail areas (malls, high streets).
• Manyavar Franchise Cost: Total cost is approx. ₹1 crore (requires an upfront payment, Manyavar handles inventory).
• Franchise Fee: Typically included within the initial investment.
• Royalty Fee: 15%
• Agreement Duration: 5-7 years (renewable based on performance).
• Support Provided: Store setup, staff training, marketing, and operational guidance.
• Manyavar Franchise Model: Manyavar offers a turnkey business model, ensuring smooth operations with continuous support and merchandise supply.

Also Read: Why Manyavar Is The Top Brand For Ethnic Menswear in 2025?

Why Choose a Manyavar Franchise?

Before diving into the steps, it's important to understand why investing in a Manyavar clothing franchise is a promising opportunity:

• Established Brand – Manyavar is a household name with a strong reputation in the ethnic wear industry.
• High Demand – Weddings, festivals, and special occasions fuel year-round demand for premium ethnic wear.
• Proven Business Model – Manyavar follows a structured franchise system, making it easier for new investors to set up and run a store.
• Marketing & Training Support – The company provides advertising, marketing, and operational guidance to franchisees.
• Wide Customer Base – Manyavar caters to men of all ages and has also expanded into women's wear with its Mohey brand.

Guide on How to Start a Manyavar Franchise in 2025

Now, let’s get into the steps to start your Manyavar apparel franchise in India.

Step 1: Research & Understand the Manyavar Franchise Model

Before applying, take the time to understand Manyavar’s franchise model. The brand primarily offers an exclusive showroom franchise format. Here’s what you should know:

• Investment Requirement: Manyavar franchise cost typically ranges from ₹1 crore to ₹1.5 crore, including store setup, interiors, and inventory.
• Store Size & Location: Manyavar prefers stores in high-footfall areas like shopping malls, high streets, and commercial hubs. The recommended space is around 1000-1500 sq. ft.
• Revenue Model: The franchisee earns through retail sales, and Manyavar ensures a consistent supply of merchandise.
• Franchise Agreement: The franchise term is usually 5-7 years, renewable based on performance.

Step 2: Contact Manyavar & Submit Your Application

Once you've decided to proceed, the next step is to get in touch with Manyavar’s franchise team.

• Visit the official website: Navigate to the franchise section.
• Fill out the application form: Provide details like your investment capacity, preferred location, and business experience.
• Direct Contact: You can also reach out via email or phone to discuss your interest with the franchise team.

After submission, Manyavar’s team will review your application and schedule a discussion if they find you a suitable candidate.

Step 3: Select & Finalize the Store Location

Manyavar is particular about store locations since it directly impacts foot traffic and sales. The company may provide recommendations or approve a location based on factors like:

• Proximity to wedding and ethnic wear markets
• Presence of premium retail brands nearby
• Easy accessibility for customers

Once the location is finalized, you will need to sign the lease agreement and get necessary approvals.

Step 4: Store Setup & Interior Designing

After securing the location, the next step is store setup and branding. Manyavar provides complete guidance on:

• Interior Design & Aesthetics: The store must align with Manyavar’s premium brand image.
• Fixtures & Furnishings: The company will guide you on the store layout, display units, lighting, and trial rooms.
• Inventory & Stock Management: Manyavar supplies the merchandise, ensuring that your store is well-stocked with the latest collections.

Setting up the store typically takes 2-3 months, depending on location and availability of materials.

Step 5: Sign the Franchise Agreement & Complete Training

Before the store launch, you’ll need to sign the official franchise agreement with Manyavar. This document outlines:

• Roles & responsibilities of the franchisee and the company
• Profit-sharing & commission structure
• Operational guidelines and support provided by Manyavar
• Branding & marketing commitments

Additionally, Manyavar provides training sessions for store managers and staff. These training programs cover customer service, sales techniques, and product knowledge to ensure that your store delivers a top-notch shopping experience.

Step 6: Grand Opening & Marketing Support

Once everything is set, it’s time for the grand opening! Manyavar helps with launch promotions, influencer marketing, and local advertising to drive foot traffic to your store.

As a franchisee, you’ll also benefit from Manyavar’s nationwide marketing campaigns, social media promotions, and festive season sales strategies. Your focus should be on providing excellent customer service and managing day-to-day operations efficiently.

Manyavar Franchise Profit Margin, ROI, Turnover, etc.

Owners of Manyavar fashion clothing brand franchise can expect:

• Manyavar franchise profit margin is around 35-40%, making it one of the most lucrative businesses in the ethnic wear segment. 
• The expected ROI period is around 3-4 years, depending on store location and sales performance. 
• Manyavar stores generate an annual turnover of ₹3-5 crore on average, driven by high sales during wedding and festive seasons. 

With strong brand recognition and continuous demand, the Manyavar Mohey franchise ensures steady revenue growth.

Future Plans of Manyavar

Manyavar is focused on expanding its retail presence in Tier 2 and Tier 3 cities while strengthening its foothold in international markets, including the Middle East and the U.S. The brand is also investing in e-commerce and omnichannel retailing, ensuring a seamless online and offline shopping experience. With the success of its women's wear brand Mohey and luxury line Twamev, Manyavar plans to diversify its product portfolio further. 

Additionally, the company is exploring sustainable fashion initiatives and leveraging AI-driven personalization to enhance customer engagement. These strategies position Manyavar for continued growth and market dominance in the ethnic wear industry.

Recent Developments:

• Launched their largest store to date in T. Nagar, Chennai, covering a whopping 25,000+ sq. ft. in area.
• Its sub-brand, Twamev, aims to open stores in the U.S for a global reach.
• Plans to expand across South India with collections tailored for its inhabitants. 

Conclusion

Starting a Manyavar clothing brand franchise in India in 2025 is a great business opportunity for those passionate about fashion retail and ethnic wear. With the brand’s strong market presence, extensive franchise support, and high consumer demand, you can build a profitable venture with confidence.

If you have the required investment for Manyavar Franchise cost and a good location in mind, now is the perfect time to take the first step toward owning a Manyavar franchise!

FAQs 

1. How much does a Manyavar franchise cost?

Ans: A Manyavar franchise for garments requires an investment of ₹1.5 crore to ₹2 crore, covering store setup, interiors, inventory, and operational costs. The recommended store size is 1000-1500 sq. ft. in high-footfall locations.

2. Is Manyavar profitable?

Ans: Yes, Manyavar fashion franchise is a highly profitable brand due to its strong market presence, premium pricing, and year-round demand driven by weddings and festivals. Franchisees benefit from an established business model, strong marketing support, and consistent sales.

3. Which brands compete with Manyavar?

Ans: Manyavar clothing brand franchise has key competitors in the Indian ethnic wear market like Raymond Ethnix, Fabindia, Peter England Ethnic Wear, Tasva (by Aditya Birla), and local designer brands specializing in wedding attire.

4. What is the growth rate of Manyavar?

Ans: Manyavar has shown consistent growth over the years, with Vedant Fashions Limited (its parent company) reporting steady revenue increases. The Indian ethnic wear market is growing at around 8-10% annually, further fueling Manyavar’s expansion.

5. What are the future plans of Manyavar?

Ans: Manyavar plans to expand its retail footprint across India and globally, particularly in Tier 2 and Tier 3 cities. The brand is also investing in digital transformation, e-commerce, and product diversification through its Mohey and Twamev sub-brands.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.