Written By: Resham Daswani

What the Hyper-Virality of Indian Food and Beverage Franchise Is All About!

In 2025, virality transcends social media; it has evolved into a strategic business model. India’s food and beverage sector is experiencing a significant transformation, highlighted by roadside tea stalls gaining YouTube popularity and Instagram-famous momo chains. Franchises are now seeking more than just operational scalability; they are aiming for brand recognition, engaging content, and a dedicated customer base.

This presents franchise opportunities that are validated by public interest, going beyond mere profit margins. If you're on the lookout for the next promising venture like Chaayos or Biryani Blues, this is the essential list for you.

Whether they are direct-to-consumer (D2C) sensations or bootstrapped sensations, this article explains the most popular food and beverage franchise prospects in India in 2025.

Top-Rated 8 Viral F&B Franchising Opportunities in India

Dolly Ki Tapri & The Emergence of Viral Teapreneurs

• Investing between 10 and 15 lakhs
• Format: Kiosk + Experience Popular on Instagram

Dolly Ki Tapri demonstrates that a unique identity can effectively serve as the foundation of your brand, transitioning seamlessly from reels to retail. Founded by a chaiwala recognised for his distinctive glasses and engaging conversation, Dolly Ki Tapri’s triumph extended beyond just serving chai; it was about the art of storytelling.

Why It’s Attractive for Stakeholders: Demonstrated ability to draw significant traffic in Tier 2 & 3 markets

• Opportunities for revenue generation through merchandise and content
• Franchises available featuring high-return kiosk formats
• Minimal initial capital expenditure, robust brand recognition

A Promising Venture for the Next Generation With Crave Biryani Labs

• Amount of Investment: ₹25–40 Lakhs
• Structure: Cloud Kitchen combined with Dark Store Model

Initially recognised as an exclusive brand on Zomato as well as Swiggy, Crave Biryani Labs has evolved to provide AI-driven, regional taste-profile customisation. This scalable quick-service restaurant model leverages cloud-first infrastructure and innovative packaging to differentiate itself in the market.

Key Factors for Consideration: 

• 30–40% net margins achieved through a delivery-only model
• Employs food influencers to collaborate as franchise co-marketers
• Biryani combined with exclusive releases leads to consistent reorders.
• Currently expanding franchise opportunities in prime Tier 1 and densely populated Tier 2 cities

They are implementing “ghost brand stacking,” allowing franchisees to manage several food brands from a single kitchen.

The Content-First Shake Brand, Shakespeer

• Scope of Investment: 20-25 Lakhs
• Format: Quick Service Restaurant + Walk-In Café

Every location is crafted to be visually appealing, making Shakespeer a strong attraction for Gen Alpha consumers. Renowned for its unique menu offerings, it boasts strong branding, seasonal popularity, and a dedicated customer base that returns consistently.

Reasons for Franchisee Interest: 

• Significant profit potential with dessert margins reaching as high as 60% on cold beverages.
• Marketing templates designed for maximum outreach provided to outlets
• Highly adaptable store size (150–300 sq ft)
• Perfect for retail locations and shopping centre kiosks

Bohri Kitchen: Pioneering the Home Kitchen Franchise Model in India

• Potential Investment: 30–50 Lakhs
• Format: Cloud Kitchen combined with Casual Dine-In

This once-in-a-lifetime dinner club has grown into a nationally beloved food and drink brand. Bohri Kitchen has transformed the group's narrative and simmering meal kits into comprehensive franchise models.

Why Investors Are Making Significant Bets: 

• Narrative-driven dining experience = elevated pricing
• Minimal competition in this culinary sector
• Robust brand intellectual property for content, publications, and events
• Ideal for both Tier 1 and Tier 2 experimental food enthusiasts

The Innovative Momo Movement for the Future With Momomia

• Financial Amount: 12–18 Lakhs
• Framework: Shopping Cart + Mall Information Booth + Mini Quick-Service Restaurant

Momomia is turning its viral success on Instagram Reels into actual business by offering momo fusion dishes.

• Typical 3-minute order time (ideal for food courts) explains why this one is on fire.
• Stunning product design, ideal for information
• Included in franchise kits are suggestions for influencer collaborations.
• No need to rely on chefs; supply chain that is pre-mixed

Zoca Café – The informal Dining Brand Captivating a Dedicated Gen Z Audience

• ₹60 Lakhs to ₹1.2 Crores: Investment Range
• Café and Lounge Combination

Among Indians aged 18 to 25, Zoca Café is one of the most rapidly expanding café chains thanks to its neon decor, avant-garde food (imagine Biscoff freakshakes and K-Pop themed evenings), and lively atmosphere.

Reasons for Investor Interest: 

• Average monthly revenue per outlet is between ₹5 and 8 lakhs.
• Opportunities for merchandising (mugs, apparel, posters)
• The franchise fee encompasses influencer partnerships and a comprehensive content strategy.
• Tailored for bustling urban centres and college districts

A Sweet Experience, Engaging Narratives, and also Retail Opportunities With House Of Candy

• Potential Investment: ₹35–65 Lakhs
• Structure: Retail Kiosk with Customised Candy Displays

House of Candy stands out in high-end malls, offering a captivating visual as well as sensory experience that attracts discerning shoppers. It’s not merely about candy—it’s about creating a multi-sensory experience, driving impulse purchases, and leveraging viral visuals.

Benefits for Franchisees: 

• Attractive product pricing that offers substantial profit margins
• Franchising using a plug-and-play, modular retail approach
• Incorporated with visually appealing installations
• Perfectly suited for airports, shopping centres, and also bustling entertainment venues

For more details of this top-rated and highest selling franchise opportunity in India, click here.

Chai Sutta Bar Franchise: A Popular Choice with Widespread Appeal

• Spending Capacity: 18-22 Lakhs
• Format: Compact Café with Takeaway Options

Chai Sutta Bar, boasting more than 450 outlets, was designed with the Indian market in mind. What attracts investors is its potential to appeal to a broad audience while also being shareable and engaging—featuring clay kulhads, relatable humour, and content that fosters community involvement.

Advantages for Franchise Owners: 

• Essential utility product = steady customer traffic
• No chef requirement, standardised procedures in place.
• Efficient in expanding within Tier 2–3 regions
• Robust branding strategies moreover, targeting the youth demographic

Why 2025 Will Be the Year That Investors Bet Big on Food and Beverage Franchises

In 2025, franchise investors are no longer exclusively wagering on operational ROI; they are also investing in brand stickiness, cultural momentum, and audience reach. This is why:

• Pre-Sold Interest: Brands that prioritise social engagement have cultivated a dedicated following. They require a more streamlined approach to enhance local awareness.
• Sales Driven by Content: Innovative food formats frequently capture attention and also gain popularity independently. Thus, Franchises have the opportunity to capitalise on this trend for increased local sales.
• Collaboration with Influencers: Numerous brands have emerged from the influence of key personalities or have gained momentum through their support. Franchisees benefit from established brand value and strategically designed marketing initiatives.
• Fast Turnaround Times: The consistent visibility of content allows for a payback period that frequently falls below 18 months, even with mid-sized investments.

Advantages Of Investing In Viral F&B Franchise Opportunities in India

Here are five filters you should use before you start:

1. Assessing Longevity: Does the brand experience seasonal fluctuations, or has it maintained consistent interest over the long term?
2. Unit Economics: What are the actual margins, food costs, staffing requirements, and also timelines for reaching break-even?
3. Brand Assets: Are you leveraging social assets, influencer collaborations, and also content packages effectively?
4. Supply Chain & SOPs: Is there a centralised approach to procurement as well as training within the brand?
5. Territory Exclusivity: Make certain that your outlet stands out by avoiding competition with multiple others within a 3 km radius.

Conclusion: Expand Your Horizons—Capitalize on Buzz

In India’s intensely competitive food and beverage franchise market, simply being delicious is insufficient. Thus, your franchise should be engaging, well-documented, and easily shareable. In 2025, the most promising franchise opportunities will emerge at the convergence of engaging content and culinary delights, including tea, biryani, candy, and shakes.

If you’re prepared to make an investment, avoid the one-size-fits-all options. Achieve widespread recognition.

Choose FranchiseBazar for Smart Investing!

With the help of genuine insights, geographical feasibility, and brand potential, FranchiseBazar connects you with the most viral and successful food and beverage franchise opportunities in India. We will assist you in shortlisting, negotiating, and launching with assurance, regardless of whether you are interested in a ₹15 lakh tea kiosk or a ₹1 crore lounge café.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.