Written By: Bandana Gupta

For over a decade, Go Colors has been more than just a brand; it’s been the foundation of every woman’s wardrobe. From vibrant teens to busy professionals and graceful grandmothers, we walk with you through every stage of life.With an incredible palette of 120-plus Colorsand 50+ signature styles, we’ve redefined what it means to find the "perfect fit." Whether it’s a high-energy day at the office, a festive celebration, or a cosy evening at home, our Go Colors 500+ franchise stores across India ensure that the ultimate bottom-wear destination is always just around the corner.

Why Go Colors Is a Top Franchise Opportunity in 2026

• Proven & Scalable Business Model Go Colors operates on a well-established and repeatable retail model, making it easier for franchise partners to scale and manage operations efficiently.
• Strong Brand Positioning & Niche Leadership The brand is a market leader in India’s organised women’s bottomwear segment, offering over 50 styles in more than 120 Colors. This sharp niche focus drives high brand recall, customer loyalty, and minimal direct competition.
• High-Margin Financial Performance Go Colors delivers gross margins exceeding 63% (FY25), supported by 95%+ full-price sales with limited discounting—an uncommon advantage in the apparel industry that ensures healthier profitability.
• Aggressive Domestic Expansion The company plans to add around 120 new stores every year, with a strong emphasis on Tier-2 and Tier-3 cities, where demand for organised fashion retail is growing rapidly.
• Extensive Retail Network Currently operates 800+ exclusive brand stores across India, located in high-footfall malls, high streets, and prime retail formats.
• International Growth Strategy Entered a five-year franchise agreement with Apparel Group to expand across the GCC region, including the UAE and Saudi Arabia—marking its first major international expansion.
• Entry into New Product Categories Piloting women’s topwear and select men’s styles in larger stores, which can increase average bill value and drive higher same-store sales.
• Attractive Investment & Fast ROI Requires a manageable investment of under ₹40 lakhs, with an estimated ROI period of around one year, making it appealing for first-time and experienced entrepreneurs alike.

Go Colors franchise cost, investment required.

If you’re considering a franchise in apparel retail, Go Colors is often a top choice for investors. It’s a well-known Indian brand focused exclusively on women’s bottomwear such as leggings, palazzos, jeggings, and pants, making it a strong player in the organised retail space.

Quick Snapshot

• Estimated Total Investment: ₹20.5 lakh to ₹40.5 lakh (Includes store setup, interiors, initial inventory, and working capital. Costs vary based on store size and location.)
• Franchise / Entry Fee: Commonly listed at around ₹50,000 on multiple portals. Some formats may have higher one-time fees—best confirmed directly with the brand.
• Store Size Requirement: Typically 150–500 sq. ft (Many exclusive brand outlets fall in the 300–500 sq. ft. range.)
• Revenue Share / Royalty: Most listings suggest franchisees retain 91–96% of sales, with a small commission (4–9%) payable to the brand. Terms may vary by agreement.
• Franchise Model: FOFO (Franchise-Owned, Franchise-Operated)

Key Investment Details

• Setup & Infrastructure Cost: Ranging from  ₹20 lakh to ₹40 lakh Covers rent, interiors, fixtures, and opening stock.
• Recommended Area (some formats): 500–1,000 sq. ft., depending on city and location.

Important Things to Know Before You Invest

• Investment figures vary across franchise portals due to differences in city, outlet format, and store size.
• Some platforms mention higher franchise fees (₹5–7 lakh) for larger or flagship stores.
• Always ask for a written cost breakup directly from Go Colors before proceeding.

In short, you should budget at least ₹20–25 lakh for a small-to-medium Go Colors store in a non-premium location. Stores in metros or high-rent malls may require ₹35–40 lakh or more.

Go Colors franchise profitability, ROI, and earnings potential

1. Profit Margins & Earnings Potential

The profitability of a Go Colors franchise is closely linked to overall store performance. Higher sales volumes typically translate into stronger margins. On average, franchise outlets report profit margins in the range of 20–25%.

Outperformance beyond the average is largely driven by core retail fundamentals such as store location, footfall quality, operational efficiency, effective marketing initiatives, and disciplined cost management. Outlets that consistently execute well across these areas tend to achieve superior financial results.

2. ROI & Payback Expectations

Most franchise portals estimate a breakeven period of around 12 months, with ROI typically achieved within 12–24 months, provided the store is in a good location and is well-managed. These figures are indicative, not guaranteed.

Actual performance depends on factors such as:

• Store footfall and rental costs
• Local competition and pricing pressure
• Inventory turnover and discounting levels
• Seasonal demand and stock planning

To gain a realistic understanding of performance expectations, it is advisable to request sample profit-and-loss statements (P&Ls) for comparable stores directly from the brand.

3. Franchise Model & Economics (At a Glance)

• Model Type: Franchise-Owned, Company-Operated (FOFO / FOCO variation)
• Total Investment: ₹20–40 lakh (infrastructure and setup)
• Store Size: Typically 150–500 sq. ft. (larger formats may go up to 1,000 sq. ft.)
• Revenue Share: Franchisee retains up to 96% of sales, with a small commission to the brand
• ROI Timeline: As early as 1 year in strong locations
• Payback Period: Generally 18–24 months
• Royalty: Often built into the revenue-share model, not charged separately

4. What Drives Higher Profitability

• High sales per square foot, better than many competitors
• Minimal discounting, with nearly 95% full-price sales
• Strong brand-level margins, reflecting a healthy business model
• Operational support from the brand, reducing day-to-day management pressure for franchisees

Go Colors Franchise: Riding the Next Wave of Retail Growth

Go Colors offers an attractive franchise opportunity, supported by a well-established brand in the women’s bottomwear segment and a focused expansion strategy targeting Tier-2 and Tier-3 cities. As demand rises for organised retail in smaller cities, the brand is well positioned to serve consumers looking for stylish, affordable everyday essentials such as leggings, palazzos, and pants.

Go Colors Franchise Overview

• Brand Strength: A leading women’s bottomwear brand offering a wide range of ethnic and western styles suitable for all age groups.
• Investment Outlook: Investment requirements typically include store fixtures, initial inventory, and working capital. Returns are commonly estimated within 1.5–3 years, with faster recovery potential in Tier-2 and Tier-3 markets.
• Store Requirements: Usually 150–500 sq. ft., with infrastructure investment ranging from ₹20–40 lakh, depending on location and format.
• How to Apply: Franchise enquiries can be submitted directly through the brand’s official website.

Why Tier-2 & Tier-3 Cities Matter

• Untapped Market Potential: These cities have lower penetration of organised women’s apparel retail, creating strong demand for reliable, branded offerings.
• Strategic Expansion Focus: Go Colors plans to open around 120 new stores annually, targeting high-potential, less-saturated markets.
• Investor Advantage: Lower competition and operating costs in Tier-2 and Tier-3 cities often support quicker breakeven and better returns.
• Proven Performance: Consistent revenue and profit growth highlight the strength of the brand’s business model in emerging urban markets.

In short, Go Colors combines a focused product portfolio with a smart, location-led expansion strategy, making Tier-2 and Tier-3 cities central to its long-term growth and an attractive proposition for franchise investors in India’s evolving retail landscape.

Go Colors franchise eligibility requirements and brand support

Basic Requirements for Franchise Partner

GoColorss shares detailed criteria during the evaluation process, but most successful franchise partners usually meet these simple requirements:

• Ability to invest in store setup and manage 6–12 months of working capital
• Access to a suitable retail location such as a mall, high street, or commercial area (final site approval is done by the brand)
• Willingness to follow brand guidelines and standard operating processes
• Commitment to maintaining store appearance, pricing, product display, and quality standards
• Completion of basic legal requirements, including GST registration, trade licence, and safety approvals
• GoColorss Support & Daily Operations

• Strong Brand Support: A well-known Indian women’s bottomwear brand offering 32+ styles in 120+ Colorswith a large store network
• Store Operations: Franchise partners handle daily store activities, staff management, inventory, and customer service
• Product Range: Bottomwear designed for women of all ages and occasions, including leggings, churidars, jeggings, and denims
• Marketing Efforts: National brand visibility supported by local marketing to increase store footfall and repeat customers
• How to Apply: Simple Steps

1. Contact the Brand: Reach out via email at businessenquiries@gocolors.com or submit the franchise enquiry form available on the official Go Colors website.
2. Choose Locations: Shortlist 2–3 possible store locations and share rent, size, and footfall details for approval.
3. Plan Funding: Prepare a basic cost plan and arrange funds if needed
4. Sign the Agreement: Review documents carefully and complete payments only to the official entity
5. Set Up the Store: Follow brand layout guidelines, recruit staff, complete training, and stock the store
6. Open & Monitor: Launch the store with brand support and regularly track sales, stock, and margins

Go through Colors franchise due diligence and key risk checks before investing

Before starting a franchise, make sure to check these key points:

• Confirm all ongoing costs like royalty fees, marketing charges, and inventory costs.
• Check your territory and renewal terms to know your rights and exclusivity.
• Understand stock policies for unsold or seasonal items, including returns or buybacks.

Conclusion:

In essence, Go Colors represents a strategic franchise opportunity for investors seeking to enter India’s growing apparel market, particularly in emerging Tier-2 cities, where careful site selection and efficient operations can optimise returns.

To explore Go Colors franchise opportunities in your city, prospective partners are encouraged to connect with the brand directly.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.