Written By: Bandana Gupta

Denim never goes out of style; it’s durable, versatile, and always in demand. In India, the denim market is growing quickly, thanks to young shoppers, rising casualwear trends, and the demand for affordable fashion in smaller cities. For entrepreneurs, this growth brings a great business opportunity, and the best part is, you don’t need a huge investment to get started. Many emerging denim brands in India now offer franchise and dealership options under ₹30 lakhs, making it easier for new investors to enter the retail space with trusted brand support and low startup costs.

Here are seven fast-growing denim brands that are attracting attention in 2026 for their affordable and profitable franchise models.

Top 7 Affordable Denim and Apparel Franchise Opportunities in India Under ₹30 Lakh (2026 Guide)

1. Yousta (Reliance Retail)

Yousta is a fashion retail brand launched by Reliance Retail, targeting the young generation with trendy clothing at affordable prices. The brand's products are priced under ₹999, with most items costing less than ₹499.

Yousta Key Features:

• Affordable fashion for young consumers
• Trendy clothing for men, women, and kids
• Tech-enhanced shopping experience with QR screens and self-checkout
• Available online (Ajio, JioMart) and in physical stores across India.

Investment: ₹15–25 lakh Why choose it: Strong brand name, high customer trust, and fast expansion in smaller cities.

Denzfox

Denzfox is a growing Indian menswear brand known for its stylish yet affordable clothing range, including denim jeans, shirts, and casual wear. The brand focuses on delivering quality fashion at competitive prices, appealing to the modern male shopper who values both style and comfort.

• Investment: ₹15–25 lakh
• Why choose it: Low-cost setup with good profits, especially in tier-2 and tier-3 cities.

Denim Hut

This brand is known as an affordable and growing denim franchise. It may offer a zero-franchise-fee model, where most of the investment is allocated toward store setup and stock. The brand focuses on stylish and affordable denim and casual wear, making it a good choice for those seeking an emerging denim business.

• Investment: ₹20–30 lakh
• Why choose it: Simple model with up to 75% revenue share for franchise owners.

Numero Uno

It is one of India’s first homegrown denim brands. It’s a well-known name, but still offers an affordable franchise model. With an investment under ₹30 lakh, it’s a great option for anyone looking to start a denim-focused business.

• Investment: ₹15–20 lakh
• Why choose it: Established brand, wide customer base, and proven business model.

Denim Club India

Denim Club India is an affordable denim brand catering to India’s large mid-market segment.

Key Advantages:

• Low franchise cost and quick store setup.
• Ideal for entrepreneurs in tier-2 and tier-3 cities.
• Steady product supply and marketing support from the brand.
• Faster break-even compared to starting an independent denim outlet.
• Investment: ₹10–20 lakh

HOFFMEN

Hoffmen is a Kolkata-based men’s fashion brand that has built a strong presence with its range of smart casual and denim wear. Known for its trendy designs and quality products at affordable prices, the brand caters to the everyday fashion needs of modern men.

• Investment: ₹10–15 lakh
• Why choose it: Very low investment and growing demand in small cities.

TRENDZILA

TRENDZILA is a modern streetwear and denim brand that caters to India’s young and fashion-forward crowd. The brand blends urban style with everyday comfort, offering a trendy mix of denim jeans, jackets, t-shirts, and casual wear that appeals to college students and young professionals alike.

• Investment: ₹10–20 lakh
• Why choose it: Trendy designs, youth appeal, and affordable pricing.

Franchise Investment Snapshot (2026)

Important Things to Check Before Investing in a Denim Franchise in India (2026 Guide)

Before you invest in a denim franchise, make sure you understand all the key details. Here are the main things to check before you sign the agreement:

• Total Investment Details: Confirm the full cost: franchise fee, store setup, interiors, stock, and marketing. Some brands show only a base price that doesn’t include inventory or setup costs.
• Location Assistance: Ask if the brand helps you choose or approve the store location. The best spots are malls, high-street areas, and places near colleges where young people shop often.
• Product Supply & Profit Margins: Check how often products are delivered, what the minimum order is, and what profit margins you’ll earn. Brands that make their own denim usually offer better margins (around 25–40%).
• Training & Marketing Support: A strong brand will help with store branding, staff training, and opening promotions, all of which help new franchisees grow faster.
• Agreement Duration & Area Rights: Review how long the contract lasts and whether you get exclusive rights for your area. This helps you avoid competition from the same brand nearby.

Why Investing in a Denim Franchise is a Smart Choice in 2026

• Fast-Growing Market: India’s denim industry is expanding quickly, fueled by young consumers, urbanisation, and the growing love for casual wear.
• Steady Year-Round Demand: Denim isn’t seasonal; it sells throughout the year and encourages repeat purchases.
• Affordable Entry Cost: Many upcoming denim brands offer franchise options under ₹30 lakhs, making it easy for new entrepreneurs to start.
• Quick Break-Even: Franchise owners can expect to recover their investment within 18–24 months, especially in high-footfall or college areas.
• Flexible Store Formats: Choose from compact stores, kiosks, or larger outlets depending on your budget and location.
• Strong Brand & Supply Support: Most brands provide regular stock supply, marketing help, and business guidance for smooth operations.

 Overall, denim franchises are low-risk, scalable, and profitable, making them one of the smartest fashion investments for 2026.

Key Factors That Help Denim Franchises Earn Better Profits

• Brand Popularity: Well-known brands attract more customers and boost sales.
• Franchise Agreement: Check all details like franchise fee, royalty, contract duration, and renewal terms.
• Store Location: Choose busy areas like malls, markets, or near colleges for better footfall.
• Total Investment: Know your full setup cost: interiors, stock, staff, rent, and daily expenses, and compare it with expected income.
• Brand Support: Go for brands that offer training, marketing help, and supply support.
• Profit Margins: Understand how much profit you earn per product and if there are exclusive designs or discounts.
• Smooth Operations: Keep good control over stock, avoid losses, and manage staff efficiently.

How to start a denim franchise in India

Choose the Right Brand

• Do your research: Look for denim brands that fit your budget and business plan.
• Compare costs: The total investment can range from ₹2 lakh (for small brands) to ₹1 crore (for big ones). This includes franchise fees, interiors, and stock.
• Check brand details: Learn about the brand’s background, products, and support for franchise owners.

Apply for the Franchise

• Check requirements: Some brands may ask for retail experience and proof of funds.
• Fill out the form: Apply through the brand’s website or a trusted franchise portal.
• Plan your funds: Arrange money from savings, bank loans, or investors.

Set Up Your Store

• Sign the agreement: Read the franchise contract carefully and get legal advice if needed.
• Register your business: Get your GST number, trade license, and other local approvals.
• Find a location: Choose a shop in a busy area; most denim stores need 500–1500 sq. ft.
• Design the store: Set up interiors, branding, and furniture with the franchisor’s help.
• Get your stock: Order your first batch of jeans, shirts, and jackets from the brand.
• Complete training: Attend the training program to learn store operations and customer service.

 Once your store is ready, launch with local ads and promotions, and you’re set to start your denim franchise journey!

Conclusion

India’s denim market is moving fast from bulk manufacturing to brand-focused retail. In 2026, many mid-range denim brands are expected to expand into tier-2 and tier-3 cities, creating great opportunities for new investors.

If you want to start an apparel business under ₹30 lakhs, these seven denim brands offer a solid mix of low investment, easy scalability, and steady demand.

Begin by contacting the brands’ franchise teams, asking for detailed investment plans, and checking good store locations. Your first denim outlet could be the start of a successful and growing fashion business.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.