Written By: Bandana Gupta

Wow! Kulfi—Wow! Momo's latest venture is making waves! The brand has launched its first exclusive kiosk at City Centre Mall in Kolkata, bringing its unique range of kulfi flavours to a wider audience.. With this launch, the brand enters the Indian frozen dessert market, adding to its existing range, which includes Wow! Momo, Wow! China, and Wow! Chicken. The kiosk franchise offers a range of kulfi sweets, including  Sliced Kulfi, Popsicles, and Wow! Kulfi. Stick Kulfis delivers a flavorful and cooling dessert experience, ensuring every bite is a delightful treat for customers. Sagar Daryani, CEO and Co-Founder of Wow! Momo expressed his excitement on social media and invited everyone to try these tasty new desserts.

Why is Wow Kulfi might be a good choice?

WOW KULFI is a great pick for kulfi enthusiasts, blending classic and innovative flavors made with top-quality ingredients to deliver an authentic and delightful taste experience.

Let us explore to know what makes it special:

• Exciting Flavour Variety –WOW KULFI offers a wide range of flavours to suit every palate, from traditional Malai to unusual twists like Paan and Shahi Gulab..
• Premium Ingredients – They focus on using high-quality ingredients, ensuring rich and authentic flavours.
• Guilt-Free Indulgence – With portion-controlled servings, you can enjoy your favourite kulfi without overindulging.
• Creamy & Delicious – Many customers rave about the smooth, creamy texture that makes each bite irresistible.
• Exciting Variations – Wow! Kulfi introduces special flavours like Paan Kulfi and Kulfi with Rabdi, including Kesar Pista Rabdi and Mango Rabdi, bringing a fresh and flavorful twist to classic kulfi..

WOW, KULFI’s dedication to quality and creativity makes it a must-try for dessert lovers.

How to Open a Wow! Kulfi Franchise

Starting a Wow! Kulfi franchise is an exciting opportunity to enter the frozen dessert industry with a trusted brand. Here’s a step-by-step roadmap to successfully get started.

1. Investment & Financial Planning

To set up a Wow! Kulfi quick-service restaurant franchise, you’ll need a minimum investment of INR 1 Lakh. This covers essential startup costs like branding, inventory, and basic setup.

2. Additional Costs to Consider

Beyond the initial investment, budget for extra expenses, including:

• Location Setup – Securing a strategic place for your kiosk or outlet.
• Equipment & Signage – Freezers, display units, and branded materials to attract customers.
• Licenses & Permits – Legal approvals for food service operations.
• Uniforms & Branding – Professional attire for staff and marketing materials for promotions.
• Insurance & Other Fees – Financial protection for unforeseen risks and liabilities.

3. Evaluating Your Experience

Evaluate your expertise in business management, especially within retail or food service, before submitting your application. Even if you’re new to the industry, strong management and customer service skills will help you succeed.

4. Checking Market Availability

Research franchise availability in your preferred location. Some regions may have existing outlets, while others may offer prime opportunities for expansion.

5. Franchise Application Process

Submit your franchise application online. After submitting, you will receive a confirmation email with the franchise owner's contact details.

6. Approval & Franchise Setup

Once your application is submitted, Wow! Kulfi will conduct financial and background checks. If you meet all the requirements, your franchise will be approved, allowing you to start setting up your business and aligning with brand standards.

Owning a Wow! Kulfi franchise is a fantastic way to step into the frozen dessert industry with an established brand.

Wow! Kulfi Franchise – Investment Details and Business Establishment Guide

Starting a Wow! Kulfi franchise requires careful financial planning. Below is a detailed breakdown of the costs you should anticipate

1. Franchise Fee

To become a Wow! Kulfi franchise owner, you need to pay a franchise fee of ₹25,000 + GST. This fee allows you to run your business under the Wow! Kulfi brand, while taking advantage of its established business model and sector knowledge.

2. Initial Investment

An initial investment of ₹5 to ₹10 lakh is required, covering essential setup costs such as equipment, inventory, and store furnishings. However, depending on the location and scale of the outlet, this can go up to ₹20-35 lakh.

3. Setup Costs

Your investment will cover various setup expenses, including:

• Interiors & Furnishings – Designing the kiosk or outlet to match Wow! Kulfi’s branding.
• Equipment – Freezers, tables, billing systems, and other necessary tools for operations.
• Initial Inventory – Stocking up on kulfi and ice cream flavors to start serving customers.
• Signage & Branding – Ensuring visibility with branded displays and promotional materials.

4. Additional Costs

Beyond the setup, franchise owners should also consider:

• Royalty Fees – A percentage of revenue paid to the brand for continued support.
• Marketing Contribution – Typically 2-3% of monthly sales, used for brand promotions and advertising.
• Licenses & Permits – Legal approvals required to operate a food business.
• Insurance- It helps safeguard your business from unexpected problems, such as financial losses or accidents, ensuring stability and security in the long run.

5. Location-Based Costs

The overall investment may be significantly impacted by the location. High-footfall areas like malls or busy streets may require higher rent and operational costs, increasing the overall budget.

6. Profitability & Return on Investment

While the initial investment may seem high, Wow! Kulfi’s strong brand presence and customer demand can lead to quick returns. Franchise operators profit from an established client base and marketing. The investment required falls between ₹20 lakh and ₹35 lakh, providing essential business support and creating a strong opportunity for profitability and growth.

Exploring the Profit Potential of Wow! Kulfi

A Wow Kulfi franchise, a spin-off of the successful Wow! The Momo brand has the potential to generate significant profits, especially in a well-managed location. While specific figures can vary based on location, expenses, and operational efficiency, a well-run Wow! Momo franchisees, including Wow Kulfi, can potentially earn around INR 11-12 Lakhs annually, which translates to roughly INR 1 Lakh per month. 

Let's examine this company's financial forecast and possibilities for profit in more detail.

Profit Margin:

Wow! Momo franchises, including Wow Kulfi, are known for their high-profit margins, typically ranging from 40% to 50%. 

• Potential Earnings: A successfully managed Wow! Kulfi outlet can bring in a monthly profit ranging from ₹1 to ₹2 Lakhs, depending on location and sales performance.
• Return on Investment (ROI):

Many Wow! Momo franchisees report achieving a return on their investment within 8 to 10 months, making it a potentially fast-growing business. 

Factors Affecting Profit:

The actual profit will depend on several factors, including location, staffing, rent, and other operational costs. 

Franchise Investment:

A Wow Kulfi franchise (also known as Wow! Momo) may require an initial investment of INR 5–6 lakhs for the franchise fee, with extra startup expenditures possibly amounting to INR 15–25 lakhs.

Royalty Fees:

A royalty fee of 5% of monthly sales and a marketing contribution of 2-3% are also factored into the franchise agreement. 

Wow! Kulfi – Business Insights & Growth Potential:

Before investing in Wow Kulfi, consider the market landscape, including existing kulfi shops and their offerings, as well as Wow Kulfi's unique selling propositions (USPS) like innovative flavours and attractive deals. 

1. Understanding the Market

Examine the local kulfi market before launching. Does Wow! Does Kulfi provide something special, such as inventive pairings or fusion flavours? Additionally, see if their prices are reasonable in relation to those of other brands.

2. Operational Costs & Investment

Opening a Wow! Kulfi outlet involves several costs:

• Initial Investment – Covers equipment, inventory, and staff training.
• Ongoing Expenses – Includes rent, utilities, and marketing efforts.
• Revenue Planning: Calculate the time it will take to break even and project possible earnings..

3. Financial Performance & Profitability

Assess how existing Wow! Kulfi locations are performing. If considering a franchise, check whether Wow! Kulfi offers low-cost entry and flexible investment options.

4. Identifying the Right Customers

Who is your target audience? Is Wow! Kulfi catering to a young, trend-conscious crowd or a wider customer base? Select a location and style for your store based on what your potential customers want.

5. Competitive Edge

What makes Wow! Kulfi different from other kulfi brands? Is it the variety of flavors, premium ingredients, or the overall customer experience? A welcoming and cozy atmosphere can also help attract more customers.

6. Return on Investment (ROI)

Consider long-term sustainability and growth opportunities in the frozen dessert market.

WOW KULFI vs Other Kulfi Brands:

WOW KULFI competes with several well-known kulfi brands in India, each offering unique flavours and experiences.

• Flavour Variety – WOW KULFI offers a mix of traditional and modern flavours, including Paan, Shahi Gulab, and Kesar Pista Rabdi. 
• Premium Ingredients – WOW KULFI emphasises high-quality ingredients and preservative-free kulfi, ensuring an authentic taste. Brands like Vadilal and Cream Bell also focus on rich, creamy textures.
• Portion Control & Innovation – WOW KULFI offers portion-controlled servings, making it a guilt-free treat. It also introduces unique twists like kulfi with Rabdi, setting it apart from traditional brands.
• Availability & Pricing – Established brands like Amul and Kwality Walls are widely available across India at affordable prices. WOW KULFI is expanding its presence with exclusive kiosks and outlets.
• Customer Experience – WOW KULFI is part of the Wow! Eats format, offering a vibrant dining experience alongside Wow! Momo, Wow! China, and Wow! Chicken.

Overall, WOW KULFI stands out for its innovative flavours and premium quality, while traditional brands offer affordability and widespread availability.

Conclusion:

Investing in a Wow! Kulfi franchise can be a rewarding opportunity, but it’s essential to analyse the market, financial commitments, and potential returns before making a decision. With unique flavours, a strong brand presence, and strategic pricing, Whoa! In the frozen dessert market, Kulfi is unique. However, understanding operational costs, customer demand, and location suitability will help ensure long-term success. A well-researched approach can lead to profitability and expansion opportunities in this growing market.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.