Written By: Bandana Gupta

Dress for Success: Unveiling the Top 7 Apparel Franchises to Invest in Pune for 2026

Pune’s dynamic spirit isn't just confined to its booming IT parks and prestigious universities; it's vibrantly reflected in its streets, where fashion is a language everyone speaks. From the traditional elegance found in the old city to the chic, contemporary styles of Koregaon Park, Punekars have a discerning taste and the spending power to match. Thus, For an aspiring entrepreneur, this fashion-forward culture presents a golden opportunity. Also, The city's blend of young professionals, a massive student population, and affluent families creates a fertile ground for apparel businesses to thrive. If you're looking to make your mark in the world of fashion retail, here are the top 7 apparel franchises that are perfectly poised for success in Pune in 2026.

Top Apparel Franchises Brands Thriving in Pune

Biba – Ethnic Elegance for Every Woman

Biba is a household name in women’s ethnic wear, known for its vibrant prints, contemporary silhouettes, as well asfestive collections. Whether it's a casual kurti or a wedding-ready anarkali, Biba blends tradition with modern flair.

USP: Affordable ethnic fashion with pan -India appeal 

Target Audience: Women aged 18–45, especially during festive seasons

Allen Solly – Smart Casuals with a Twist

Part of the Aditya Birla Fashion group, Allen Solly revolutionized workwear with its “Friday Dressing” concept. Moreover, It offers bold colors, youthful cuts, and versatile outfits that transition effortlessly from office to evening.

USP: Stylish workwear for millennials as well as Gen Z 

Target Audience: Young professionals as well as college-goers

Raymond – The Complete Man’s Wardrobe

Raymond is synonymous with premium suiting as well as formal menswear. With decades of trust, it caters to weddings, corporate dressing, and bespoke tailoring, offering a refined shopping experience.

USP: High-quality fabrics as well as custom tailoring 

Target Audience: Men aged 25+, professionals, as well as grooms

Max Fashion – Affordable Style for All

Max, from the Landmark Group, is a value fashion brand offering trendy clothing for men, women, as well as kids. With frequent new arrivals and wallet-friendly pricing, it’s a favorite among families and fashion-conscious youth.

USP: Fast fashion at budget prices 

Target Audience: Middle-income families as well as urban youth

Jockey – Comfort Meets Performance

Jockey is India’s leading innerwear and athleisure brand. Known for its quality, comfort, as well as durability, it has expanded into activewear and loungewear, making it a staple in every wardrobe.

USP: Trusted comfort and fit

 Target Audience: All age groups, fitness enthusiasts, as well as everyday wearers

FabIndia – Handcrafted Heritage

FabIndia brings India’s artisanal legacy to life through its ethnic apparel, home décor, as well as organic products. It champions sustainability and rural craftsmanship, making it a conscious choice for shoppers.

USP: Ethnic wear with a sustainable soul 

Target Audience: Eco-conscious consumers as well as culture lovers

Aurelia – Everyday Ethnic with a Modern Touch

Aurelia, part of TCNS Clothing, offers stylish ethnic wear for women that’s perfect for daily office wear, casual outings, as well as festive occasions. It’s known for its elegant designs and easy-to-wear styles.

USP: Ethnic wear that’s chic as well as functional 

Target Audience: Working women as well as college students

Why Pune Loves These Apparel Brands

Pune isn’t just a city,it’s a vibe. With its blend of tradition, tech, and youth culture, fashion here is both expressive and practical. Let’s explore why these seven brands have found a loyal following in Pune:

 Biba—Festive Flair Meets Everyday Elegance

Biba’s ethnic wear resonates with Pune’s vibrant festive calendar. From Ganesh Chaturthi to Diwali, women love Biba’s colorful kurtis as well as anarkalis that balance tradition with modern style.

“In Pune, ethnic isn’t just for weddings—it’s everyday fashion.”

 Allen Solly—Workwear with Personality

With Pune’s booming IT parks and startup culture, thus, Allen Solly’s smart casuals are a wardrobe staple. Its “Friday Dressing” concept fits perfectly with the city’s laid-back professionalism.

“From Hinjewadi to Koregaon Park, Allen Solly outfits are everywhere.”

Raymond—The Gentleman’s Brand

Raymond is the go-to for formalwear in Pune’s corporate as well as wedding scenes. Whether it’s a tailored suit for a business pitch or a sherwani for a wedding, Raymond delivers timeless style.

“Pune’s professionals trust Raymond to dress the part.”

 Max Fashion—Style for Every Budget

Max Fashion thrives in Pune’s family-oriented neighborhoods. With trendy options for men, women, as well as kids, it’s a one-stop shop for affordable fashion.

“Max is where Pune shops for fashion without breaking the bank.”

Jockey – Comfort That Moves With You

From yoga in Aundh to jogs in Viman Nagar, Jockey’s innerwear as well as athleisure are everywhere. Pune’s health-conscious crowd loves its comfort and durability.

“Jockey is the unofficial uniform of Pune’s fitness tribe.”

FabIndia – Handcrafted Heritage

FabIndia appeals to Pune’s eco-aware as well as culturally rooted shoppers. Its handcrafted textiles and organic products align with the city’s love for conscious living.

 Aurelia—Ethnic Wear for the Modern Woman

Aurelia’s elegant kurtis and fusion styles are perfect for Pune’s working women as well as college students. It’s stylish, affordable, and easy to wear.

         “From campus to conference room, Aurelia fits right in.”

Best Apparel Franchise Opportunities in Pune (2026)

Pune’s Unique Fashion Identity and Shopping Culture

• Style-Savvy Youth: Home to leading universities and IT hubs, Pune thrives on a young, educated crowd that loves to experiment with trends.
• Blend of Traditions & Trends: The city’s unique mix of Maharashtrian culture and cosmopolitan vibes fuels demand for both chic ethnic wear and contemporary western styles.
• Thriving Retail Scene: From buzzing malls to high-street hotspots and boutique hubs like Koregaon Park and Baner, Pune offers the perfect runway for every fashion format.

How Retail Infrastructure Supports Fashion Growth in Pune

• Malls Driving Fashion Demand: Premium malls like Phoenix Marketcity and Amanora Mall attract heavy footfall, giving visibility to top fashion and apparel franchises in Pune.
• High-Street Hotspots: Popular streets such as Fergusson College Road and MG Road are ideal for affordable apparel franchise opportunities in Pune, catering to college youth and everyday shoppers.
• Boutique Zones for Niche Fashion: Areas like Koregaon Park and Baner support trending clothing store franchises in Pune in 2026, perfect for boutique as well as lifestyle-driven brands.
• Diverse Customer Segments: From budget-friendly clothing to branded apparel, Pune’s retail ecosystem helps franchises target multiple audiences effectively.
• Growth-Friendly Environment: With urban expansion, rising incomes, as well as fashion-conscious consumers, the city is creating strong potential for profitable clothing franchise options in Pune.

Budget-Friendly Choices for First-Time Investors

• Low Investment Entry: Many clothing franchise opportunities in Pune require smaller setup costs, making them ideal for beginners.
• Affordable Franchise Options: Ethnic wear, casual fashion, and also youth-focused brands often provide cost-effective business models with good demand.
• Lower Financial Risk: First-time investors can start small, reducing exposure while still tapping into Pune’s growing fashion market.
• High Consumer Demand: With a young and style-conscious population, moreover, even budget-friendly apparel franchises enjoy steady footfall and sales.
• Growth Potential: Starting with a small investment allows entrepreneurs to gain experience, build profits, and later expand into bigger franchise ventures.

Exploring the City’s Growing Demand for Both Ethnic and Western Wear

• Strong Demand for Ethnic Wear: Festivals, weddings, as well as cultural events drive consistent sales of sarees, salwar suits, lehengas, and Indo-fusion outfits.
• Rising Popularity of Western Wear: Pune’s youth and working professionals prefer casuals, office wear, and fast-fashion brands that match their modern lifestyle.
• Balanced Market Opportunity: The city offers scope for both ethnic clothing franchises in Pune and western wear franchise options in Pune 2026, making it attractive for diverse investors.
• Retail Spaces Supporting Growth: From malls to high streets, stores catering to both categories enjoy higher visibility and stronger footfall.
• Profitable Mix for Investors: Brands that combine ethnic elegance with modern styles can appeal to a wider customer base as well as maximize profits.

Brands That Offer Strong ROI and Scalability

Zudio: Known for affordable fashion and massive youth appeal, offering quick ROI with high-volume sales. Biba: A trusted ethnic wear brand, strong festival as well as wedding demand ensures steady revenue. Aurelia: Popular for women’s ethnic and fusion wear, with strong growth potential in mid-range segments. FabIndia: A premium ethnic as well as lifestyle brand that attracts loyal customers looking for sustainable fashion. H&M: A global fast-fashion giant, ideal for investors with higher budgets aiming at scalability in metro cities like Pune. Levi’s: A global denim leader with strong brand recognition and also repeat customer demand.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.