Written By: Bandana Gupta

India's QSR market is booming due to urbanisation, rising incomes, and a fast-growing working population seeking convenient meals. Digital food delivery platforms like Swiggy and Zomato have made access easier while changing food preferences drive demand for fusion cuisines and international brands. Companies like Fat Tiger are expanding aggressively, proving strong confidence in the sector’s profitability. These elements position QSR franchise as a highly promising and dynamic business venture in India’s fast-growing food industry in 2025.

About the FAT TIGER Franchise brand:

Fat Tiger was founded in 2019 by Sahaj Chopra and Sahil Arya, bringing together Asian flavors and fast-food convenience. It has made a name for itself in India’s QSR market with a diverse menu, including steamed momos, fusion burgers, and refreshing drinks—perfect for both street food lovers and mall-goers. With food delivery growing rapidly and people seeking tasty, affordable meals, Fat Tiger is now focusing on expanding its physical presence to reach even more customers.

Fat Tiger Franchise: A Pioneering QSR Brand Built for the Modern Food Lover!

Fat Tiger merges global flavours with Indian tastes, making it one of the most innovative QSR brands for modern consumers. Whether you’re an experienced entrepreneur or a first-time franchisee, Fat Tiger offers a profitable opportunity backed by strategic expansion plans and a growing customer base.

How Fat Tiger Stands Out in the Competitive QSR Industry.

Fat Tiger is not just another QSR—it stands out through innovation, affordability, and premium quality. The brand specialises in hot and cold beverages, diverse momos, meal bowls, and fusion food, catering to the fast-growing demand for high-quality, affordable dining options.

A Strong Competitive Edge in the QSR Market

India’s QSR industry is highly competitive, but Fat Tiger stays ahead by offering:

• Refreshing drinks with unique fruit flavours and creamy toppings.
• A diverse selection of momos, from classic steamed to rich gravy and sweet chocolate-filled ones.
• High-quality food, packed smartly for easy enjoyment on the go.

An Ideal for Franchise Partners

Fat Tiger's ambitious plan to establish 500 outlets across 200 cities by 2028 highlights its strong belief in the growing demand for quick-service restaurants in India. Franchise owners benefit from:

• Established business framework with strong profitability across metropolitan and tier-2 locations.
• Strong digital presence & delivery partnerships with Swiggy and Zomato.

Tailored for the Fast-Paced, Contemporary Lifestyle

• Fat Tiger caters to millennials and working professionals who seek quick, quality meals without compromising on taste. With fusion flavours, affordable pricing, and tech-driven service models, the brand is poised to dominate India's QSR landscape.

Fat Tiger’s Growth Plans and Expansion Approach in India’s Quick-Service Restaurant Market.

Fat Tiger, one of India’s fastest-growing QSR brands, is set to open 500 new outlets across 200 cities in three years, expanding its presence beyond the 80 cities it currently operates in.

• The brand will lease 500 locations, each between 300-500 sq. ft., covering a total of 150,000+ sq. ft. of premium retail space.
• This expansion will create 1,750+ new jobs across various roles.
• Sahaj Chopra and Sahil Arya, Founders of Fat Tiger, aim to make their brand more accessible to customers nationwide while driving large-scale employment opportunities.
• Fat Tiger’s menu features momos, burgers, and beverages, with exciting new additions like BBQ Momo and Kimchi Momo. It is also one of the few brands offering Boba drinks, making its menu stand out in the QSR space.

With this aggressive expansion, Fat Tiger is strengthening its position in India’s booming QSR industry, tapping into both metro and emerging cities.

Fat Tiger Franchise A Smart Investment in the Fast-Growing QSR Market

Fat Tiger is redefining the quick-service restaurant market with its exciting menu, commitment to quality, and strong business model. Here’s a detailed insight that makes it stand out:

• Diverse and flavorful menu- offering everything from freshly steamed momos and indulgent gourmet burgers to refreshing shakes and trendy boba tea, ensuring there’s something for everyone.
• Quality & Customer Satisfaction – The brand prioritises fresh ingredients and great service, ensuring loyal customers and strong repeat business.
• High ROI & Smart Investment – With low upfront costs and strong brand promotions, franchise partners can expect good returns.
• Bold Brand Identity & Innovation – Fat Tiger focuses on bringing creativity, quality, and a modern dining experience to India’s fast-food industry.
• Expansion & Growth Potential – The brand is rapidly scaling up, entering more cities and creating new job opportunities across India.
• Standout Products – Signature items like BBQ Momos, Kimchi Momos, and Boba teas give Fat Tiger an edge over competitors.
• Adapting to Market Trends – Fat Tiger listens to customer feedback and keeps innovating to match evolving tastes and dining habits.

With aggressive expansion plans and a strong business model, Fat Tiger is shaping up to be a leading name in India’s QSR space.

Advantages of Partnering with FAT TIGER Franchise:

it’s a lifestyle. Its mascot, Fatty Catty, represents a fun, approachable, and relaxed brand culture, making it especially popular among younger consumers. The brand focuses on creating a welcoming experience, combining modern appeal with flavorful offerings.

• Proven Business Model: With low risk and strong earning potential, it’s a smart way to invest in the fast-growing food industry.
• Growing Brand Recognition: With a strong brand presence and celebrity backing, it is rapidly growing across India, giving franchisees a trusted name that consumers already love.
• Comprehensive Franchise Support: Franchise owners receive full support from setup to success, including training, marketing help, and business guidance to ensure smooth operations.
• Innovative Product Offerings: Fat Tiger’s innovative menu, featuring momos, burgers, and refreshing beverages, attracts a wide customer base and keeps people coming back.

With its fast expansion, strong brand appeal, and reliable franchise system, Fat Tiger is an exciting QSR opportunity for investors looking for growth, stability, and long-term success.

Key Requirements & Investment Details for The QSR - Fat Tiger Franchise:

Fat Tiger offers different store formats, each designed to match space availability and investment preferences. Here's a simplified overview:

Mini Store Format

• Space: Up to 250 sq. ft.
• Menu: Limited to momos & drinks
• Total Investment: ₹1,760,000
• Refundable Security Deposit: ₹100,000

Standalone Store Format

• Space: Up to 700 sq. ft.
• Menu: Full menu available
• Total Investment: ₹2,910,000
• Refundable Security Deposit: ₹100,000

Café Store Format

• Space: Between 700-1200 sq. ft.
• Menu: Full menu with café-style options
• Total Investment: ₹3,725,000
• Refundable Security Deposit: ₹100,000

Fat Tiger with Indian Treats Store Format

• Space: 1000 sq. ft.
• Menu: Full menu plus Indian specialities
• Total Investment: ₹4,510,000
• Refundable Security Deposit: ₹100,000

Each format comes with different setup costs, franchise fees, and operational expenses, allowing investors to choose a model that suits their budget and business goals.

Essential Factors to Consider Before Investing in a The QSR Of Fat Tiger Franchise:

1. Market Selection & Location Strategy:

• Identify high-demand areas like malls, business hubs, or college towns with strong foot traffic.
• Choose locations that attract young professionals, students, and families—Fat Tiger's core audience.
• Analyse local competition and demand for fusion-style QSR offerings.

2. Financial Planning & Investment Details

• Understand total startup costs, including setup fees, interiors, kitchen equipment, and marketing.
• Plan for monthly operational expenses like rent, staff salaries, and inventory costs.
• Make sure that revenue and expenses are balanced with investment objectives to maintain long-term profitability and business stability.

3. Operational & Customer Management

• Build a strong, well-trained staff to ensure excellent service and efficient operations.
• Maintain consistent food quality by following Fat Tiger’s standardised recipes and sourcing fresh ingredients.
• Utilise technology-driven ordering and delivery partnerships for smooth operations.

4. Leveraging Brand Power & Marketing Support

• Use Fat Tiger’s established reputation and celebrity backing to attract customers.
• Run local ads, stay active on social media, and team up with influencers to boost brand awareness and attract more customers.
• Introduce limited-time offers and fresh new menu items to keep customers excited and coming back for more.

5. Scalability & Long-Term Growth Potential

• Optimise operations for fast service and high customer turnover to boost profitability.
• Consider multi-store expansion opportunities in high-growth regions.
• Adapt to changing consumer trends by keeping up with industry insights and customer feedback.

With the right planning and execution, a Fat Tiger franchise can be a profitable and scalable business, benefiting from India’s booming QSR market.

Final Thoughts: Be a Part of Fat Tiger’s Growing Success in India’s QSR Market

Fat Tiger is redefining India’s fast-food scene with its innovative menu, strong brand presence, and comprehensive franchise support. As the brand expands rapidly, now is the perfect time to invest and become part of this thriving QSR business. It's the perfect opportunity for investors eager to enter the high-growth food and beverage sector. Whether you're a seasoned entrepreneur or a first-time business owner, this is your chance to be part of a rapidly expanding, trendsetting QSR brand.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.